That's how it originally was in the US. I had it for years and it was absolutely useless, I used to complain about what's the point of even having it if the only benefit was ONE return without a receipt per calendar year. You're telling me you want to track all my purchases, but you can't actually track all my purchases? Give me a break.
Then a few years ago they added free coffee, so it became worth it again. The 5% off thing is new enough I remember being surprised when I learned it.
Yeah, my immediate thought was wondering why this manufactured content is here. Maybe a repost bot from Reddit where accounts with karma can be sold for disinfo?