Exactly. Ubisoft is the perfect example of this. Assassin's Creed, Far Cry, Splinter Cell, Ghost Recon, R6. They used to take risks and try to push gaming forward with amazing ideas and design that made my kid brain explode.
Now those IPs are dead or extremely stale. And it's because releasing an AC with microtransactions makes them more money than making an offline single player Splinter Cell. Or releasing a skin for 20 euros for R6 siege makes them a huge profit for the time invested in creating it.
God I wish we'd get a new single player Splinter Cell. Some of my best memories I have as a kid are playing the original Splinter Cell. Even if we do, it'll be riddled with microtransactions and will fail to capture the magic of the original games.
Captures Ubisoft's philosophy on one sentence. But it's what makes them money, so they'll keep doing it.