Yeah, it seems to be a misunderstanding. They are using cloud tools to generate and update the base operating system.
"Better" is always relative. Personally I generally prefer not to use software that comes bundled with the hardware, that way I avoid any vendor lock in. The hardware vendor should not be in a position of deciding what I should or shouldn't be able to do with their hardware, and software should be open to the customer, so that it does exactly what they want, not more or less.
Sorry to say this, but these boycotts rarely do anything. If enough people would boycott some company, or business practice to matter only a little bit, then there also would be enough people to effect politics to try to get better regulation in place, via electoralism, direct action of just getting actively involved in politics.