True. I just bought a 1-year-old 330i, and it's less than my wife's Kia SUV (We live in Michigan, have three kids and two dogs, so it makes sense for us to have one big bus that can go off-road, else we'd have something smaller and electric). The BMW also costs far less than a pickup truck of the same age and mileage. US manufacturers have been transitioning out of the business of making sedans for years, because they're not popular here. It is just a sea of SUVs and pickup trucks.
I do have a subscription to all kinds of "connected car" crap for the first year, but I'm going to turn all of that junk off when I make some other modifications later this year. I think the subscription is actually pretty cheap, but I just don't want a bunch of spyware reporting back my location and speed.
This is a side effect of deregulation of both corporations and the stock market. I think that we're going to see the pendulum swing towards more regulation and consumer-friendly policies here in the US. I don't see that lasting for the long-term, though. There are too many vulnerabilities in the political system that allow asshole billionaires to manipulate it.