Art3sian

I’ve done them all. It’s my job. Here are the big ones but I could go all day on demographic, psychographic, and technographic segments.

Gen-X

Are nostalgic, middle-aged, family oriented, individual, busy/stressed, and time poor. They are consumers of media and marketing in the evenings and enjoy peace of mind. They apply high value to security and protection, are customer-service centred and insist on value. They are brand loyal.

Entering peak career/positions of power, Gen-X are financially stable. They are newly empty nesters with adult children. They are homeowners with high purchase power.

Gen-X thoroughly research products, rely on businesses as providers of information, and are the highest online information seekers with moderate use of smartphones (3 hours p/day). They prefer text and email and are high social media consumers.

Boomers

Are informed shoppers and prefer reliability of products. Boomers are independent, goal/solution oriented, are value and ROl orientated, careful buyers, and confident. They are less tech savvy (slow adopters of change), and don't like or understand online trends and language. They prefer helpful and valuable content, no slang, and have a high focus on luxury. They have an attitude of 'the customer is always right’, and have a high use in their children as tech advisors. They are very brand loyal.

Boomers have a high disposable income, work hard and have an excellent work ethic. Now retired or entering retirement, they have grandchildren, are homeowners/investors with very high purchase power. Boomers are the wealthiest generation, set to bequeath $224B in the next two decades.

With a strong focus on health, Boomers spend to be comfortable, are big spenders, and prefer traditional relationships with business and necessary contact. They are high Facebook users, prefer clear and concise language, and spend 5 hours p/day on smartphones. Boomers are print and broadcast media consumers. They are traditional.

Silent Gen

Silent Gen are extremely loyal and expect loyalty in return. They are disciplined, family/community centred, prefer conformity, give and expect respect, are traditional, resilient, determined, very health conscious, and time rich.

Now Grandparents / Great Grandparents, they are retired, downsizing, and social. Silent Gen have an easy-life preference, seek value, are very frugal, and are budgeters. They are almost exclusively analogue and highly self-sacrificial.

Marketing Exec here. I specialise in generation segmentation. I wrote this recently for my employer:

Gen-Z

Are recession learned, young, with low disposable income and low income. They are in education, are career starters and living at home.

They are lonely, single, and spend 10 hours p/day online (hyper online consumption / always logged in) with the least attention to ads. They are engaged in people-discussing-products-and-services, prefer information over ads, and use ad blockers.

Otherwise known as ‘digital natives’, Gen-Z are highly socially consciousness (body image, cyberbullying, mental health) and highly environmentally conscious. They have a strong focus on saving and responsible spending and are quite frugal. They are study and career minded and prefer money over perks and benefits in employment. They dislike having their time wasted. They have a low attention span.

Millennials

Have long-term debt (mortgage/car/student loan) and have young children. They are not at full purchasing power, are the most adaptable generation ever to pre-and post-technology, are delayed in marriage, delayed in independence, and came of age through globalisation and economic rollercoasters.

They prefer texting/messaging, are high use smartphone users, and sleep with their phone. They are the most active and health conscious generation, environmentally conscious, and the highest consumers of web content. Learning is more compelling than buying to Millennials as they spend an average of 4 hours p/day online or with phone/apps. They prefer advisors, advice, and opinions over a corporate story. They prefer sharing economy (access not ownership). Prefer e-commerce as entertainment.

Millennials are impatient, have reduced brand loyalty, and are extremely tech savvy. They are researchers of ideas, thoughtful and seeking expertise, and love to collaborate and help companies or causes achieve. Online they use acronyms, slang, and respond to authentic but complex language. They prefer honesty and being empowered. They are price aware.

He’s never not going to be a billionaire. He could liquidate tomorrow and live off $30M a year in interest alone.

People don’t quite get how insane the number $200,000,000,000 is. If you counted out one dollar of Musk’s money every second and never took a break or slept, it would take you 8,000 years to count it all.

Personally, I’m hanging out for Fast & Furious 27.

He did have his face/voice/body (???) mapped for AI/CGI (???) future movies and signed the release of it though, so it’s possible.

A sequel to Fifth Element would probably suit a futuristic, CGI(ish) style too.

District Nein.

Christoph Waltz would be lead.

He came back in Ready Player One.

Fun fact: Dragonflies are natures most successful hunter, with a kill rate of over 95%.

I dunno man. The Wiki link provided says LinkedIn is heaps less than Twitter, but this dude’s bubbles say the opposite.

Not arguing. Just confused.

Is this right?

Twitter and LinkedIn don’t match the Wiki data and should be inverted, and is the Wiki link correct pointing to 2021?

I tend to tell the difference by which one I will see later vs. which one I will see in a while.

My experiences with stink.

• Old people. Some were raised to shower infrequently because regular bathing wasn’t a luxury they had access to growing up. They carry this habit with them now. Source: I used to work with lots of old people.

• People from cold climates who move to warmer ones. Sure, in Amsterdam you can shower once a week but move to Australia and you stink. Source: My ex-father-in-law is Dutch, living in Australia.

• People who avoid soaps and deodorants because they prefer natural alternatives or ‘splashing and rinsing’. They think they don’t stink. Most girls I’ve met with bad smelling vaginas fall into this category. Source: Dating.

• Teenagers who haven’t worked out puberty yet. Source: Used to work in a school.

• Re-wearing unwashed clothes too many times. Source: Figured this one myself.

• People who prefer to stink. When you don’t bathe and don’t use deodorant, you get used to the icky feeling and the smell to the point where you prefer it, and a shower and soap then makes you uncomfortable (itchy/tingly). Source: Ex-girlfriend.