I am a self identifying feminist, and also a male. There are many important women's issues that have yet to be solved even living in Canada (US is worse and Iran is worse again etc) but it does make me sad that a lot of feminist women get radicalized by feminism (they are a small small minority of women).
I have met some women that refuse to acknowledge that there is sexism against men, and that we do have certain societal expectations put on us as women do. Some of these women really believe there being a patriarchy means that no men have struggles in their life due to their sex. Those radical feminazis are usually unreasonable, that is why they are such a tiny minority of women, but their existence is a stain on the term, and a great escape goat for any dumb non critically thinking man who thinks that the women are out to get him.
There is no solution to this, a rebranding most likely would not even reduce this as an issue, unfortunately there will always be people who attach their internal anger onto a cause and use that as justification to be a shitty person instead of going to therapy.