The Beatles attend a New Year's Day audition for Decca Records where they record fifteen songs. After reviewing their material, the company decided to sign Brian Poole And The Tremeloes instead. A&R boss Dick Rowe told Brian Epstein, "These boys won't make it. Guitar groups are out. Go back to Liverpool, Mr. Epstein. You have a good business there." Rowe would later admit, "We decided it was better to take the local group. We could work with them more easily and stay closer in touch as they came from Dagenham."