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Mastodon Usage Soaring as Twitter Rebranding Leads to User Exodus: CEO Eugen Rochko (asumetech.com)

submitted 2 years ago by [email protected] to c/technology

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[–] [email protected] -1 points 2 years ago

can we take bets on what a “tweet” will be called now? my bets on “chi” (pronounced kai)

[–] [email protected] -3 points 2 years ago (7 children)

Is there actually any evidence whatsoever of the rebranding that hasn't even fully happened yet is causing a "user exodus"? Why would people leave because it's renamed and has a different logo?

[–] Prethoryn -4 points 2 years ago (1 children)

The issue is brand brand loyalty. My younger siblings was looking for his Twitter app earlier and was like, "where is Twitter... Oh wait I forgot it's an X now."

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[–] Lord_Logjam -4 points 2 years ago (4 children)

I really want to like Mastodon. I just find it a lot of work, and Twitter has always been my low-zero effort social media platform.

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