Digital Assets

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A Place to Learn About and Discuss Digital Assets.

Rules:

Adhere to the lemmy.world rules.
Posts must be relevant to digital assets.

Resources:

A lot of the initial posts here will highlight influential companies that have had some ties to digital assets, however, the posts thereafter will be current and address utility:

-Owning your media (not having to subscribe to Prime and Netflix indefinitely to access the content you've already purchased).

-Empowering musicians to cheaply distribute their content without Spotify gouging their sales. (And for the artist to make money off every subsquent sale thereafter, not just the initial one)

-Having control over the assets you buy in games, such as skins/weapons/pets and the ability to sell them later on, or take them with you to an interoperable platform.

-Having the option to transfer/gift the tickets you buy off Ticketmaster, no matter what event it's for.

-ect..

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Chocolate

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Ford prepares to enter the Metaverse with virtual automobiles and NFTs (cointelegraph.com)

submitted 1 year ago* (last edited 1 year ago) by Chocolate to c/digitalassets

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American car manufacturer Ford Motor Company is the latest car brand prepping its entry into the world of nonfungible tokens (NFTs) and the Metaverse — filing 19 trademark applications across its major car brands.

United States Patent and Trade Office (USPTO) licensed trademark attorney Mike Kondoudis revealed in a Wednesday tweet that the company had filed a total of 19 trademark applications covering its car brands including Mustang, Bronco, Lincoln, Explorer and F-150 Lightning, among others.

The trademark applications cover virtual cars, trucks, vans, SUVs and clothing for its brands and also cover a proposed online marketplace for NFTs.

"FORD is making a big move into the Metaverse!

The company has filed 19 trademark applications for all of its major brands claiming plans for: ▶️ Virtual cars, trucks, vans, and clothing ▶️ Online stores for NFTs#NFT #Metaverse #Web3 #NFTs #Ford #Mustang #F150 #Fordtrucks pic.twitter.com/2JK2Nf9jO7 — Mike Kondoudis (@KondoudisLaw) September 7, 2022"

According to USPTO documents filed by Ford on Sept. 2, the car manufacturer plans to create downloadable artwork, text, audio and video featuring its cars, SUVs, trucks and vans, which will be authenticated by NFTs.

The company also revealed plans for “downloadable virtual goods,” namely “computer programs” featuring vehicle parts and accessories and clothing for use in “online virtual worlds,” including online trade shows conducted in virtual reality and augmented reality.

There are also intentions to create a marketplace to promote the “digital artwork of others” through a website, along with “online retail store services featuring non-fungible tokens (NFTs) and digital collectibles.”

Ford’s decision to enter into the Web3 space comes less than a month after Ford Executive Chairman Bill Ford and CEO Jim Farley announced massive staff cuts from its global workforce to reduce company expenditure.

Ford is not the first car company to make a move into the Metaverse space.

Automobile companies like Nissan, Toyota, and Hyundai have announced plans to expand into the rapidly growing Metaverse space, while luxury car manufacturers such as Bentley and Lamborghini have already rolled out NFT collections.

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