A lot of the initial posts here will highlight influential companies that have had some ties to digital assets, however, the posts thereafter will be current and address utility:
-Owning your media (not having to subscribe to Prime and Netflix indefinitely to access the content you've already purchased).
-Empowering musicians to cheaply distribute their content without Spotify gouging their sales. (And for the artist to make money off every subsquent sale thereafter, not just the initial one)
-Having control over the assets you buy in games, such as skins/weapons/pets and the ability to sell them later on, or take them with you to an interoperable platform.
-Having the option to transfer/gift the tickets you buy off Ticketmaster, no matter what event it's for.
-ect..
wtf is an “immersive coffee experience “ and why the hell would I want one from them?
Not sure, I don't like Starbucks. But, hypothetically, a coffee chain could offer to sell a limited number of NFTs to their customers that would allow those customers to get discounts on future purchases.