Digital Assets

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A Place to Learn About and Discuss Digital Assets.

Rules:

Adhere to the lemmy.world rules.
Posts must be relevant to digital assets.

Resources:

A lot of the initial posts here will highlight influential companies that have had some ties to digital assets, however, the posts thereafter will be current and address utility:

-Owning your media (not having to subscribe to Prime and Netflix indefinitely to access the content you've already purchased).

-Empowering musicians to cheaply distribute their content without Spotify gouging their sales. (And for the artist to make money off every subsquent sale thereafter, not just the initial one)

-Having control over the assets you buy in games, such as skins/weapons/pets and the ability to sell them later on, or take them with you to an interoperable platform.

-Having the option to transfer/gift the tickets you buy off Ticketmaster, no matter what event it's for.

-ect..

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Chocolate

Walmart Plans Launch Of NFTs Cryptocurrency And Tokens As It Dives Into The Metaverse And Virtual Reality (www.forbes.com)

submitted 1 year ago by Chocolate to c/digitalassets

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For those who are skeptical about the future of the metaverse—believing it's only about Mark Zuckerberg and Meta, formerly known as Facebook—it may come as a surprise that giant, big-box retailer Walmart that serves the average American is diving into virtual reality and launching its own Walmart token cryptocurrency and NFTs.

The retailer filed about seven applications and trademarks with the U.S. Patents Office. The company plans to sell virtual goods, ranging the gamut from electronics, home decorations, children's toys and games, sporting goods, personal care products to physical fitness training services and health and nutrition classes in augmented and virtual reality.

Walmart is not the first merchandiser to do this. It's becoming a gold rush for retailers and apparel makers, as they’re turning toward virtual reality and don’t want to be left behind. CNBC reported that German sportswear company Adidas has released NFTs and purchased land on the Sandbox VR, a virtual real estate company. Adidas, in addition to the real estate purchase on Sandbox VR, announced it had “collaborated with Bored Ape creators Yuga Labs and others in the space to launch the ‘Into the Metaverse’ collection via its lifestyle label, Adidas Originals.” Glossy reported, “The 30,000 NFTs went on sale on December 17 for 0.2 Ethereum (about $800) each, selling out in minutes and making the company more than $22 million in the span of an afternoon.”

Upscale fashion house Gucci partnered with gamemaker Roblox to sell items. Balenciaga struck a deal with Epic Games, the creator of Fortnite, to offer clothing that can be purchased in virtual stores. Louis Vuitton created Louis The Game, showcasing its high-end brand.

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[–] Barns 1 points 1 year ago* (last edited 1 year ago) (1 children)

Aren't they like 2 years late?

[–] Chocolate 1 points 1 year ago

Most of the articles I just posted aren't very recently, and I get where people are coming from with dated articles, but I posted them to show how a lot of fortune 500 companies found some value in trying to release something digital for their consumers. Most of these articles don't highlight great utilities of the technology. The best analogy I can give you is when the internet was coming around, everyone thought we'd just be on bland messaging boards or sharing research papers to different universities. Now, we can literally do anything with it. The whole point of digital assets are to distinguish and solidify ownership.