For giveaways like this the sponsor will, if they're competent, get insurance that covers the cost if a contestant wins. It might be their insurance company that is the issue, not the dealership.
this post was submitted on 12 Sep 2024
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Although I will say that the out of pocket cost to the dealership for a 2 year lease probably isn't worth the bad press.
how dare they gasp pay the cost of a single fucking car
I mean, if it's a lease, they're not even giving away the car. Just renting it for a couple years.