The media oligarchs are tired of giving crumbs to the actors that make their content and create their wealth.
They would prefer to give aspiring actors a day's pay to scan their likeness, own that person's likeness in perpetuity to generate with AI, and that aspiring actor can go find another career or can fuck off and die as far as they're concerned.
Humanity's ~~tolerance for~~ encouragement of insatiable, sociopathic greed will be humanity's end, and given the current climate, it's coming soon. Insatiable greed is a destructive disease.
We should look at high level millionaires and billionaires the same way we look at practicing pedophiles, as people with a dangerous disorder they lack the capacity to suppress that need to be stopped, restrained, and treated so they don't continue to harm the rest of the population. Instead half of us deify them, it's bonkers.