News and discussion about the automotive industry.
Well first, they'd have to actually pass safety tests, that's the first big hurdle.
Then they'd have to beat the chinesium reputation, which is going to be impossible.
Then they also have to have a better bang for buck than used cars. Which is why the yugo failed.
I can't wait to see china waste a billion dollars on this.
Hyundai did it. Their rep was abysmal in the 80s/early 90s. Their ad slogan was literally "Hyundai. Yes, Hyundai." because you'd have to say that to anyone who asked what steaming pile you spent $5999 on. But they doubled down on warranty long enough to become a credible choice.
BYD also has the advantage of being able to enter a fairly green-field market. There's few to no cheap electric cars from established brands to conpete with.
Korea didn't really have the same terrible reputation that China has. "Made in China" basically means that it's poor quality.