this post was submitted on 23 Aug 2024
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Peloton announces $95 “used equipment activation fee” (arstechnica.com)
submitted 2 months ago by [email protected] to c/[email protected]
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cross-posted from: https://programming.dev/post/18495588

  • Peloton is introducing a $95 "used equipment activation fee" for bikes purchased from outside its official channels in the US and Canada, aiming to boost revenue and maintain onboarding quality for new subscribers.
  • The fee has sparked criticism as it reduces the cost savings typically associated with buying secondhand equipment and diverges from practices in other industries, potentially discouraging used market purchases.
  • Peloton's hardware sales continue to decline, but subscription revenue has seen slight growth; the company still faces financial struggles despite cost-cutting measures and layoffs.
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