this post was submitted on 11 Jul 2023

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Technology

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Instagram’s Threads surpasses 100 million users (www.theverge.com)

submitted 1 year ago by cyrusg to c/[email protected]

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[–] ArghZombies 17 points 1 year ago (2 children)

Early numbers aren't everything.

[–] dystop 10 points 1 year ago

[–] zach 3 points 1 year ago (1 children)

Was every Google account equating to a Google+ account at that point?

[–] ArghZombies 4 points 1 year ago

It was invite-only for quite a long time, if memory serves.

[–] cyrusg 5 points 1 year ago (2 children)

I know Threads gets a lot of criticism here but the launch and growth rate are incredible nonetheless.

[–] [email protected] 20 points 1 year ago (1 children)

Isn't that because it's getting nag screened in Instagram? So people will be like "Yeah, ok, I guess I'll click this button to see what this is..."

[–] cyrusg 5 points 1 year ago

Yeah, I’m sure a significant percentage are signing up but not staying active. That said, my feed is filled with content from people I follow. They did a great job engaging “influencers” (I hate that term) before the public launch.

[+] [email protected] 6 points 1 year ago* (last edited 6 months ago) (1 children)

[removed by mod]

[–] [email protected] 2 points 1 year ago (1 children)

@HughJanus @cyrusg On the revenue front, it's worth noting that all of Meta's social media apps basically share the same ad platform.

Every business that advertises on Facebook or Instagram (and there are many) already uses that ad platform.

I think a lot of social media marketing managers are waking up one morning discovering there's a new checkbox that's suddenly appeared in their Meta for Business ad campaigns.

Along with being able to select their ads appearing on Facebook or Insta, there's now a checkbox that says "Threads".

And, knowing Meta, it's on by default.

If the ad manager doesn't notice it, boom, their brand's ads are now appearing on Threads.

Given how much fashion brands love Instagram, my guess is that there's a lot of shoes and handbags being offered on Threads.

On the other side of the coin, given the number of brands that have abandoned Twitter, I can see how Threads could very quickly win the battle for ad dollars.

[–] dystop 3 points 1 year ago (1 children)

this is why i find all the talk of "defederate threads" on lemmy a bit premature.

Meta isn't even thinking about the fediverse at this point, they're just using it as a buzzword. Their focus is on growth.

[–] [email protected] 5 points 1 year ago (1 children)

If that was the case they wouldn't have reached out to Mastodon instance owners a while ago before the launch.

[–] dystop -1 points 1 year ago (1 children)

First, "reaching out" is different from actually federating completely.

Second, i was referring to lemmy in particular. I know mastodon and lemmy are both part of the fediverse, but lemmy <> threads federation is a different conversation than mastodon <> threads.

[–] [email protected] 5 points 1 year ago

Okay, let me specify: You said "Meta isn’t even thinking about the fediverse at this point [...]" which is demonstrably false. They reached out, so they're thinking about it.