Yup, it's been extremely effective. I got engaged at the end of last year and certain types of people seemed genuinely horrified that I didn't get a diamond ring.
Anecdotally though those tended to be older folks so I think maybe it's losing effectiveness and younger people are seeing how absurd and arbitrary the whole thing is.
Very similar story here, got a ring that we liked and laughed our asses off on the thought of spending thousands on a shiny rock.
A custom that's not really a custom that needs to die out.
Got a 1ct dipper on a tungsten comfort fit band for $250. It was perfect... Until it shattered on tile and I lost the stone. No more diamonds for me 😔
Interesting doc on Netflix called Nothing Lasts Forever goes into great detail on the diamond cartel and how 'synthetic' diamonds are getting mixed in with mined ones.
There is a Adam ruins everything video about
Well, engagement rings. Wedding rings are typically plain metal such as platinum, gold or silver.
Tell that to my girlfriend …
Show her the shit the DeBeers have done and she will hopefully abandon hopes for a diamond ring.
Fuck the DeBeers