Monetize Your Music

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Lately, I've been focusing on how to promote my music and reach/build an audience and on making sure that I'm collecting all the royalties that belong to me.

However, I notice that a lot of musicians (including myself) know very little about it, the information is sparse and confusing, there is no checklist about where to register, what's needed to be claimed and so on.

So I thought it might be helpful for all musicians to gather, share information and experiences and learn from each other.

The purpose of this community (as of now) is to post about the following:

1) Music royalties collection

Research
Which company collects which royalties
How to register, collect
Anything else related to royalties

2) Music promotion (not here, intended as how to)

Research

Testing, experiences

What works and what doesn't

What tools, companies or methods and how to use them

Anything else related to music promotion

Well, I guess you got the point :) Anyone who can give or get value from here is more than welcome!

founded 10 months ago

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luca_mancini_drummer

[PROMO][FAILED] - Trying to promote music using SteamGifts (self.monetize_your_music)

submitted 10 months ago* (last edited 7 months ago) by luca_mancini_drummer to c/monetize_your_music

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Hello everyone,
I'm trying to see if this method somehow works.

For those who don't know, SteamGift is a platform where you can either join giveaways or create them, gifting, well, Steam keys.

So, the main idea is that when creating a giveaway, you can write a description where you promote your music, and, depending on the game, you might get a decent amount of impressions.

The thing is, some good classics, sometimes get some 90%+ discount and you can buy them for not more than a couple of €.
For instance, I created a giveaway (well, this was 8 years ago, but I'm back to try this lmao) for The Witcher 2 which I paid probably 2€ and it got 4140 entries.

Recently, I gave away:

Metro: Last Light Redux - paid 1,79€ - 1740 entries;
Postal 2 - paid 0,68€ - 778 entries;
Rubber Bandits - paid 0,90€ - 1347 entries;

The ratio cost/entry is not bad, but unfortunately, it looks like 99.9% of people don't even read the description.
So far, this method is not worth it, I think I'll try a few more and then I can consider it failed (if the trend stays the same).

Have you ever tried something like this?

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[–] luca_mancini_drummer 1 points 9 months ago

Flagging this as FAILED method as it did not bring any result. Maybe I should try some more premium game, as I guess no 1€ ad will give any result anyway :D
But for now, I'll put it aside.