Entirely unsurprising. I honestly don't think of Tesla as "luxury" anymore, just as if it were Toyota, but making the proper design decisions. I've owned a Prius, and we currently own a RAV4 hybrid as well as my own Tesla Model Y Performance.
I really liked the Toyotas we owned until I got my Tesla. Then I quickly tired of Toyota's "once you've bought it, that's where our job ends" approach to vehicles. Continually getting improvements and upgrades over the air for free mean a great deal to keeping me as a customer. Toyota wanted something like $200 to just update the SD card with the navigation database on it. Even offering free updates with a service appointment would've been the proper way to approach keeping customers.
I do have more long term faith in Toyota as a company, Elon's attention is too scattered and distracted right now from the important stuff (he's getting all wierdly political and such - probably should just take a break from all social media for a few years and go live on an island or something).