this post was submitted on 08 Jul 2023

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This might help explain the spectacular launch of Threads (self.fediverse)

submitted 1 year ago by MusketeerX to c/fediverse

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Automatically creating a shadow account for everyone on Instagram?

Even allowing people to follow that account?

Sounds like they really wanted to push Threads out the door in a big way.

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[–] [email protected] -1 points 1 year ago (2 children)

This seemed obvious the moment they said 10m accounts on launch. People aren't that proactive

[–] ignitionnight 13 points 1 year ago

Yes they are. There were tons of people waiting to leave Twitter for something better. What makes Threads the better alternative is they already have Instagram accounts and so does everybody they know. Joining Threads took me 30 seconds.

[–] YangWenli 8 points 1 year ago* (last edited 1 year ago)

It seems obvious because they literally said that’s what they’re doing. They’re not trying to hide it.

If you have an Instagram account, it literally takes a single click to sign up for Threads. Your Instagram account is the same as your Threads account.

It’s like how your Gmail account is the same as your Google Drive account.