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EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO (www.tomshardware.com)

submitted 6 months ago by [email protected] to c/[email protected]

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EA CEO Andrew Wilson confirmed the company is considering putting ads in traditional AAA games — titles that players purchase up-front for around $70 apiece. In the Q&A part of EA’s latest earnings call, Eric Sheridan from Goldman Sachs asked Wilson about dynamic ad insertion in traditional AAA games. Wilson said, "…Advertising has an opportunity to be a meaningful driver of growth for us." He then continued, "…we have teams internally in the company right now looking at how we do very thoughtful implementations inside of our game experiences."

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[+] [email protected] -29 points 6 months ago (2 children)

Unpopular opinion: I wouldn’t mind some ads in games like GTA, Need for Speed or Watchdogs. You’re driving and there’s a real ad in a billboard or in the radio station you’re listening.

[–] Xenon 27 points 6 months ago (1 children)

Either that, or, you know, they could have witty, thoughtfully handcrafted ingame ads adding to the atmosphere, parodying the real world.

[–] [email protected] -1 points 6 months ago (1 children)

But this GTA already has, no?

[–] normalexit 7 points 6 months ago

They do, and it works because it is poking fun of the corporate hellscape we live in, which is whimsical. If they become real ads it will make the games less fun to play.

VR makes it even creepier with eye and head tracking. Not only will they present tailored ads, they will know which ones draw your gaze.

[–] xkforce 10 points 6 months ago (1 children)

Dont give them ideas.

[–] [email protected] 1 points 6 months ago

It's already been done. Black Box's NFS Carbon until Undercover all have ad clients built in that did that exact thing (displaying real ads on billboards).

Luckily it doesn't work but if someone were to buy the domain it could be dangerous.