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Why is Lemmy obsessed with the word "enshittification"? (sopuli.xyz)

submitted 7 months ago by [email protected] to c/[email protected]

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I see it referenced constantly here, not quite as much on Reddit. I know what it means, but just wondering why such the popularity over on this side of the fence?

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[–] [email protected] 13 points 7 months ago

Enshittification refers to offering the same service (often free, or at least with an option to pay more) but making it worse in order to squeeze you onto a paid (or higher paid) tier of service

It doesn't have to be a paid service, it can also refer to (and usually does) a two-sided market. For example, a site with free users and advertisers. The platform first gains a critical mass of users, then they switch to focus more on the paying advertisers to increase value for shareholders. Over time, the main focus becomes the advertisers.