this post was submitted on 27 Apr 2024
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'Marketing's dead, and I can back this s**t up': Baldur's Gate 3 publishing director says players 'just want to be spoken to, and they don't want to be bamboozled' (www.pcgamer.com)
submitted 7 months ago by [email protected] to c/[email protected]
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[–] [email protected] 30 points 7 months ago (9 children)

Is showcasing your game, putting it on early access and talking about it to gaming journalists not considered marketing now?

[–] [email protected] 5 points 7 months ago (1 children)

No, that's PR. Marketing is buying ads, buying reviews, buying people.

[–] dlpkl 11 points 7 months ago

That's not marketing at all. Marketing is anything that creates awareness for your product. Early access and what the person you responded to stated is exactly that.

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