this post was submitted on 21 Apr 2024
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[Gamers Nexus] EK is Imploding: Not Paying Employees, Partners, & Suppliers | Investigative Report (www.youtube.com)
submitted 4 months ago by [email protected] to c/[email protected]
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[–] [email protected] 4 points 4 months ago* (last edited 4 months ago)

From the early days of Edvard home designing water blocks to cool our then single core CPUs (before any commercial activity) EK has transformed from an in-house everything approach to basically a 'brand & design first' company. And with that, brand and design need to fuel sales growth, not the manufacturing margins per se. Strong branding considerations were def there from the start tho.