this post was submitted on 19 Apr 2024
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It's officially the year of literally anything else.
Microsoft has gone full 'hold my beer' on destroying their reputation ... or whatever is left of it.
They're not, though. The amount of people who actually care about this is miniscule compared to their customer base. The vast majority of people aren't even aware there's a difference.
It's enough to move the needle albeit slightly. It's the same with fast food: we changed the recipe to save money and it tastes 99-98% the same. Year to year the difference is minor- sure but those 1-2% make a massive difference over time. It adds up. Losing market share isn't just a singular event either... it means someone is gaining market share.
It's not just about maintaining your critical mass but also about preventing some other company from achieving it. Moving from fringe to widespread acceptance is a big deal. It's the hardest move. People tolerate unpleasant changes because they are creatures of habit... but push enough and they will move. Microsoft is burning bridges and doing so at an increasing rate.