this post was submitted on 15 Apr 2024
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In Germany, there is a law that regulates the amount and intervals of advertising for private television broadcasters: 20% or 1/5 per broadcast day may be used for advertising. Programs that are shorter than 30 minutes may have a break, otherwise there must be 20 minutes between commercial breaks - 30 minutes in the evening. Unfortunately, there are still some loopholes.
Children's programs are not allowed to have commercial breaks.
It's a shame that this law still doesn't apply to YouTube.
If Germany is anything like Canada and other countries, applying public broadcast laws to YouTube would be a monkey's paw deal. Sure you might get tighter control over advertising, but youtube would also be forced to do things like show you x% of content made in your country/language, resulting in state mandated control of the content you see online and potentially limiting/warping international audiences for content creators, and potentially other ramifications I'm not considering.
Now if they made a law specifically for youtube and other online video platforms that dealt with advertising in that context, that would be a different story.
This is false. You can create laws restricting advertising without creating other laws forcing companies to display domestic content. The point about the Canadian government wanting YouTube to promote domestic content is irrelevant.
Way to miss my entire point.
In this case, a law wouldn't be created, youtube would just be integrated in already existing laws for public TV broadcasts, which is the wrong way to go about it because obviously youtube doesn't work like TV.