this post was submitted on 13 Apr 2024
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Electric Vehicles
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It’s interesting that you’d mention “trim packages“ here, because that’s one of the things that’s turned me off of one manufacturer.
I was seriously looking into an Ioniq 6 at one point. It’s got a look only a weirdo like me can love. However, it starts at a decent price—even if it goes up quickly from there—gets some good positive reviews, and has some decent performance. But, I like the things that I have in my current car, like a sunroof, heated seats, and a heated steering wheel. Well, in order to get those, I have to step up to 20-inch wheels, which eats into the range by almost 50 miles—or some 15%.
Can I get the premium trim line without the monster truck wheels? No. Can I get the heated seats and steering wheel (I’ll forego the sunroof) on the lower trim line with smaller wheels and more range? No. And, they’re not the only ones. For some reason, all these EV manufacturers think they have to put bigger wheels on the premium lines, and thereby kill range.
And I just don’t get it…
It's because the things you don't want wouldn't sell if they were separate items, and those are the things which justify the large incremental price. I mean only an idiot would pay extra for wheels that cut the range by 15% unless it was bundled with other things.
They think they can upsell you to buy a load of things you don't want. In this case though, that greed cost them a sale.