https://www.theguardian.com/technology/2023/jul/06/meta-launches-twitter-rival-threads-in-100-countries

I am confused. Why hasn’t mastodon capitalized on this yet? With the drama of reddit and hype around lemmy shouldn’t we see some fanfare for mastodon and other open source alternatives too? Meanwhile a meta-affiliated product logs 5 million users on launch day.

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[–] asclepias 3 points 1 year ago

I use Instagram primarily to follow quilters, who are primarily older and mostly women. A lot of them are relentless self promotion machines, as you would expect of small business owners who advertise through Instagram, so of course they are creating the new account Instagram has alerted them about. I'd imagine a huge proportion of new Threads users are the same, and their followers get notices about them using the new service. There is no way for Lemmy to do that.