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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 8 months ago by Stopthatgirl7 to c/technology

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Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[–] acr515 16 points 8 months ago (19 children)

Is there some open-source replacement for Roku? All I really use it for is a portal to my streaming services that’s easy to navigate with a remote. I’ve noticed my Roku become increasingly more overrun with ads ever since I started using it 4-5 years ago to my dismay, and it’s obviously not stopping any time soon. I’m vaguely aware of Plex but I have no clue where to start with setting it up or if it would even meet my needs

[–] [email protected] 2 points 8 months ago (2 children)

Start with a VPN, then sail the high seas.

[–] acr515 2 points 8 months ago (1 children)

That’s not really what I asked- I already have the streaming services through which to watch content, I just want a better “shell” from which to access them that isn’t Roku

[–] [email protected] 2 points 8 months ago

All my experience with Plex and the like is nautical, and relies on local stuff, so I'm afraid I can't help with what's best for streaming. Apologies for misunderstanding.

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