I don't understand what Meta will gain from participating in the fediverse? Their ultimate goal is to make money of Threads and I just don't see how encouraging an open federation will help them do it? Even 3Eing the fediverse will not do them much good as they already have sooo much traffic already that killing the fediverse will not make a serious change in their figures. But OTOH it does seem like Threads is net positive for the fediverse ATM. Even if all current denizens of the fediverse will block Threads, there is a large group of people that are exposed to the concept of "fediverse" for the fist time and some of them will want to learn more. This is a good thing. Anyway, I don't know why they are doing it, but I'm cautiously glad they did it. Thanks for coming to my Ted talk.

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[–] [email protected] 11 points 1 year ago* (last edited 1 year ago)

They participate because the Digital Markets Act is forcing them to: https://commission.europa.eu/strategy-and-policy/priorities-2019-2024/europe-fit-digital-age/digital-markets-act-ensuring-fair-and-open-digital-markets_en

Examples of the “do’s” - Gatekeeper platforms will have to:

allow third parties to inter-operate with the gatekeeper’s own services in certain specific situations

allow their business users to access the data that they generate in their use of the gatekeeper’s platform

provide companies advertising on their platform with the tools and information necessary for advertisers and publishers to carry out their own independent verification of their advertisements hosted by the gatekeeper

allow their business users to promote their offer and conclude contracts with their customers outside the gatekeeper’s platform

The interoperability is the big one. The Fediverse gives a way for Meta to be in compliance, and they have an interest in maintaining competition.