this post was submitted on 06 Jul 2023
6 points (54.8% liked)

Asklemmy

43965 readers
1934 users here now

A loosely moderated place to ask open-ended questions

Search asklemmy 🔍

If your post meets the following criteria, it's welcome here!

  1. Open-ended question
  2. Not offensive: at this point, we do not have the bandwidth to moderate overtly political discussions. Assume best intent and be excellent to each other.
  3. Not regarding using or support for Lemmy: context, see the list of support communities and tools for finding communities below
  4. Not ad nauseam inducing: please make sure it is a question that would be new to most members
  5. An actual topic of discussion

Looking for support?

Looking for a community?

~Icon~ ~by~ ~@Double_[email protected]~

founded 5 years ago
MODERATORS
[email protected]
[email protected]
[email protected]
[email protected]
6
Could Ben and Jerry’s go down like Bud light, or is their ice cream too darn delicious? (lemmyunchained.net)
submitted 1 year ago* (last edited 1 year ago) by [email protected] to c/[email protected]
95 comments fedilink hide all child comments
 

It seems Ben and Jerry's may be next in the firing line after they made waves with a provocative 4th of July tweet claiming the US is on stolen Indigenous land. Could we witness a downturn similar to Bud Light?

Or is their irresistibly good ice cream strong enough to keep their ship afloat?

Edit: Side note - in the absence of B&J, what ice cream are you turning to? I’m in AUS. So B&J was a game changer. Not anything else like it that I’m aware of.

you are viewing a single comment's thread
view the rest of the comments
[–] [email protected] 5 points 1 year ago

How does this help sell more ice cream?

"People don't buy what you do; they buy why you do it and what you do simply proves what you believe. In fact, people will do the things that prove what they believe.” - Simon Sinek

Marketing has very little to do with the product being marketed. Apple sells the same phones everyone else does. People will pay 5x more for an iPhone because of the marketing and image. Not because they're actually 5x better.