this post was submitted on 18 Mar 2024
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Honestly I actually attribute at least a bit of it to MKBHD himself -- he's got huge hands, and he makes large phones look manageable. He's one of the most important tech influencers out there and he makes a 7" phone look like a 5" phone.
I have about average sized hands and I had to do weird juggle-shifting to reach the far side of my old Galaxy Notes. I'm on a Sony Xperia something or other now, which has a narrow but taller screen, and it's a bit better -- but still not ergonomic.
Does MKBHD really have a measurable effect on smartphone sales? I'd be surprised if that were true.
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Does any "influencer" actually influence stuff? Legit, I don't know. Advertising generally is more about raising brand familiarity, it doesn't usually make people go out and buy things.
But I would guess that he has an impact on the tech enthusiast community, and I feel like that would trickle down. And there's people like me, I'm not really an enthusiast, but I like to read up on things before I make a big purchase, so I watch his videos when I'm in the market for a new phone or whatever, and then don't watch his videos for a couple years, until it's that time again.
Tbh, that's me too. Every few years it's time to buy a new phone and MKBHD is the go-to channel to filter out candidates
It does make me very curious now. They do make a living, so they must be influencing somebody.
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That's not actually a necessary conclusion. It means someone(s) THINKS that influencers are positively impacting sales or whatever, but advertising roi is difficult to actually calculate.
Some influencers ask you to use codes that will associate your purchase with them, so there's there. Plus, I get the sense that at least some of them don't get paid unless people make a purchase with their code, so, pretty low level investment for a company.