this post was submitted on 23 Feb 2024
28 points (91.2% liked)
Privacy
32173 readers
425 users here now
A place to discuss privacy and freedom in the digital world.
Privacy has become a very important issue in modern society, with companies and governments constantly abusing their power, more and more people are waking up to the importance of digital privacy.
In this community everyone is welcome to post links and discuss topics related to privacy.
Some Rules
- Posting a link to a website containing tracking isn't great, if contents of the website are behind a paywall maybe copy them into the post
- Don't promote proprietary software
- Try to keep things on topic
- If you have a question, please try searching for previous discussions, maybe it has already been answered
- Reposts are fine, but should have at least a couple of weeks in between so that the post can reach a new audience
- Be nice :)
Related communities
much thanks to @gary_host_laptop for the logo design :)
founded 5 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
You mostly hurt the owner of the website displaying the ad, if their platform depends on it.
Both the ad distributor (Google, Facebook,etc) and the business advertising are generally not affected because ads not shown aren't paid for. Advertisers pay per 1000 impressions (views, clicks, etc), so if an ad doesn't even load, it does not count as an impression and therefore the ad distributor doesn't charge for that impression.
distrubuter charges? I thought they paid to be on the site? what?
More or less. Adnauseam could potentially be better for bloggers than UBo, but it really depends on how Google, Facebook, Bing interpret those "fake" clicks. If Facebook/Google can identify these clicks, they could make the choice of charging the advertiser regardless (and pay the blogger), OR exclude that impression (meaning the blogger doesn't get paid), OR, if they identify a particular blog attracts more adnauseam users than usual (perhaps a privacy/security-related blog), they could exclude the blog from their ad programs entirely. Please understand this is all highly speculative because we don't really know how these platforms treat fake clicks, if they are even aware of them at all, and so on.
I expanded further on how online advertising works on another thread in this post, if you'd be like to read it.