this post was submitted on 20 Feb 2024
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SEO has been a plague in search engines for almost as long as they have existed. Unfortunately combatting it is an endless cat and mouse game, as there will always be some who will devise new ways to game the system. With how commercialised the web has become there’s enormous incentive to do so.
I’m also not convinced Google has much intention of really fixing it. They already have a monopoly on search, and as an advertising company are unlikely to want to upset the big media companies exploiting their search engine.
I moved from Google Search to Kagi, and I really like it. It's a bit expensive though the experience is really nice, and you know where you stand with them as a customer, regarding their priorities/motivations.
I'd use Kagi, but anonymous searching is impossible because you need an accoint to use the search, due to it being a paid service. I just have to take their word that they maintain privacy. I don't trust any company's word for shit. Also AFAIK it's not open source, so I can't self host it either.
Also, it's quite expensive when other options are free. I get why they do it this way, but it's just not for me.