this post was submitted on 02 Jul 2023
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What happened in Social Media Tech last month! (jaskaransaini.com)
submitted 1 year ago by Jaskaransaini to c/[email protected]
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What happened in Marketing today!

1/ Twitter & Elon Musk have gone rogue as Elon musk introduces new limits to Twitter.

Unverified accounts can read only 600 posts a day & Verified ones 6,000. And new unverified ones with 300 posts limit.

2/ Google Universal Analytics says goodbye to all the marketers.

  • new update: New GA4 users will not have access to some attribution models.

3/ Attest & Modernretail’s research shows since the TikTok US ban issues. Instead of consumption decrease, 32% increase was seen.

4/ WPP partners with Contentful, A growing Marketing CRM & Data platform.

5/ Pinterest is going deep with targeting, As the platform is building a patent to find audience interest through email data of user.

6/ Google Introduces Search Page Checkout option for businesses. No need to visit the website!

7/ New Reddit API Policies are also live now!

8/ Budlight reintroduces the BudKnight. And disapproves allegations of firing top Marketing Executives.

9/ New Endorsement FTC policies for Influencers need to have more clear paid partnership policies for Influencer content.

  • it is manadtory for Non-EU Bloggers & Influencers with US viewers.

10 / Link from your website or blog to Twitter, now requires sign-In first. No chances of users viewing the content simply.

11/ Huge Fitness Influencer Joe Aesthetics Dead at age of 30. (Not marketing, but RIP)

12/ Adobe & Walmart are the highest paying brands amoong Influencer marketing brands.

I hope you liked the breakdown curated from The Social Juice Newsletter. I will see you on Monday with new updates.

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[–] ghariksforge 2 points 1 year ago

Fitness and health influencers often promote extremely unhealthy lifestyles. No suprises there.