this post was submitted on 26 Jan 2024
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Have you seen the €0.50 "core tech fee" per app installation/year Apple wants to charge even if the app is installed from a 3rd party store? An app with 2 million users will be expected to pay 41000€ a month, and one with 10 million around 375000€ every single month, and this without counting the transaction fee.
Of course, if you comply with Apple's feudal claims then you can stay stuck in the App Store and pay a 30% sales tax (that unlike sales taxes from non-mafia institutions you aren't allowed to pass to the customers, because obviously non-apple users also have to subsidize Apple users) like a good peasant, they "generously" wave the new fee.
There is no 30% fee anymore. All the hate so far I find entirely unjustified, the changes are all really positive.
You can argue it can be better, but saying it’s “retaliation” is a bit extreme.
If you don't "volunteer" to pay the 30% fee you need to pay the 50 cents per I install core tech fee every month, so you have to pay a tax to Apple even if you don't have your app in the app store. And you still need to pay a 10% fee on payments if the user installed the app from the App Store. A fee, that unlike sales taxes, you can't pass to the users, so people buying on websites directly still need to subsidize Apple's (and to be fair Google's) neo-feudal fiefs.
The EXISTING fees have changed, there is no 30% fee. It's 17% now.
If you don't trust me, use the Apple fee fee calculator with different terms: https://developer.apple.com/support/fee-calculator-for-apps-in-the-eu/
For 10 million in sales, you need to pay 250k with the old terms and 166k with the new ones if you use apple pay and 141k if you use an alternative in app method.
Read it again:
The new business terms for iOS apps in the EU have three elements: Reduced commission — iOS apps on the App Store will pay a reduced commission of either 10 percent (for the vast majority of developers, and subscriptions following their first year) or 17 percent on transactions for digital goods and services.
Qouted verbatm from here: https://www.apple.com/newsroom/2024/01/apple-announces-changes-to-ios-safari-and-the-app-store-in-the-european-union/
There is NO 30% fee anymore, it is going to be 10% for most, 17% for some
Also there is a fee waiver for certain devs, like NPOs and educational orgs. Overall there is a TON of great stuff coming to EU and absolutely no negatives.
Zero negatives, NOTHING is getting worse, and a lot is getting much much better.