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[Club Statement] Omar Berrada appointed as CEO. (www.manutd.com)

submitted 9 months ago by [email protected] to c/reddevils

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Manchester United is pleased to announce the appointment of Omar Berrada as its new CEO.

The Club is determined to put football and performance on the pitch back at the heart of everything we do. Omar’s appointment represents the first step on this journey.

As one of the most experienced football executives at the top of European football, Omar brings a wealth of football and commercial expertise, with a proven record of successful leadership and a passion to help lead change across the Club. He is currently serving as Chief Football Operations Officer for City Football Group overseeing 11 clubs across five continents and, prior to this, held senior roles at Barcelona.

It is our stated ambition to re-establish Manchester United as a title-winning club. We are pleased that Omar will be joining us to help achieve that goal, so that, once again, United fans can see, in the words of Sir Matt Busby, the red flag flying high at the summit of English, European and world football.

Omar’s start date will be confirmed in due course; in the meantime, Patrick Stewart will continue as interim CEO.

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[–] [email protected] 4 points 9 months ago

Pt2

Leaving City was not an easy decision for Berrada, who was genuinely torn over leaving a club that has come to be regarded as best in class for its off-field operation. City, too, are sad to see him leave, even if they remain confident that their football department can absorb the blow.

There is no disputing the scale of the task that Berrada is facing at United. But if his career to now is any guide, it is not one that will faze him.

Additional reporting: Dan Sheldon