Memes

I worked for an industrial tool manufacturer for a couple years. It's well known brand but not one you can just go to Home Depot and buy. Their tools are very specialized and very expensive.

Anyway, the last project I was on before I left was one where they tried to create smart tools. It wasn't a completely bad idea. Those things have specific maintenance requirements. Reminding the user that it's time for maintenance based on a cycle count, hour count, or severity of conditions was actually a good idea.

But, management wanted two things: Wireless charging, and the ability to feed data from the tool back to a dashboard that the user could log into. Then, they would charge a premium for the "smart tool" and get the customer to pay for access to the dashboard. At least that was the idea. The problem was that customers didn't give a shit about either of those "features." They just wanted their tools to work reliably. The division president refused to listen. I don't know how it worked out. For unrelated reasons, I didn't hang around long enough to find out.

Adding [unnecessary] electronics to tools and appliances is cheap. There's some engineering costs involved but once that's done, the components usually amount to a small fraction of the overall build cost. And the markup is insane, which is one reason why they add those "features".

I suspect that there's plenty of engineering teams out there questioning why a stove needs WiFi and then getting overridden by some SVP who has literally never used a stove in his entire life.