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The Toyota Mirai Outsold the Supra in 2023 (www.roadandtrack.com)

submitted 10 months ago* (last edited 10 months ago) by [email protected] to c/[email protected]

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Hydrogen infrastructure may be limited, but Toyota's experimental Mirai is still outselling its flagship performance car.

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[–] [email protected] 2 points 10 months ago

Toyota Mirai MSRP $50,595
Toyota GR Supra $47,535

The Mirai has the novelty of being a hydrogen car. Pretty decent car all around if you're in a place that has hydrogen infrastructure.
The Supra is a badge engineered BMW Z4. Some die-hard Toyota fans have a hard time with that. Two seat sports cars are a pretty small niche in general.