Generally speaking, genocide does not necessarily mean the immediate destruction of a nation, except when accomplished by mass killings of all members of a nation. It is intended rather to signify a coordinated plan of different actions aiming at the destruction of essential foundations of the life of national groups, with the aim of annihilating the groups themselves. The objectives of such a plan would be the disintegration of the political and social institutions, of culture, language, national feelings, religion, and the economic existence of national groups, and the destruction of the personal security, liberty, health, dignity, and even the lives of the individuals belonging to such groups.

Source: Raphael Lemkin, the Jewish man who first coined the term "genocide" and campaigned for it to be recognised as a specific crime.

It's a full-blown genocide already; they're trying to recreate the Armenian genocide but are facing too much resistance.