this post was submitted on 29 Jun 2023
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You're asking about "recommendation algorithms" if you want to do some more formal reading on the topic.
The specifics of how they function are often among a particular company's more closely-guarded trade secrets. TikTok, for instance, is famous for the efficacy of it's. Google is pretty good at it too, and while I haven't used his properties in awhile, I suspect Zuck's is also perfectly competent at doing what he wants it to do.
Reddit's was always pretty weak, which I actually liked, as the content was more random instead of being more carefully selected.