this post was submitted on 28 Jun 2023
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I can't speak to ad traffic, but they're seeing a drop in ad sales, which is worse: https://www.thedrum.com/news/2023/06/28/reddit-protests-turn-porn-bombing-advertisers-face-increasing-brand-safety-concerns
I can't see where it says they're seeing a drop in ad sales in the article you posted, I could be being blind though!