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DOT: ₱49M spent for slogan, other components of ‘Love the Philippines’ campaign (lemmy.world)

submitted 1 year ago by decadentrebel to c/philippines

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https://www.cnnphilippines.com/news/2023/6/29/DOT-budget-for-Love-the-Philippines-campaign.html

The Department of Tourism (DOT) on Thursday said ₱49 million was spent for the development of the government’s latest tourism campaign “Love the Philippines.”

Speaking to CNN Philippines’ The Source, Tourism Secretary Christina Frasco said the budget was used for the creation of the logo; the conduct of the global, regional, and local studies; and other components of the campaign.

“As far as next year is concerned, we are truly hopeful for support as far as rolling out the campaign here and abroad,” Frasco also said, adding that the DOT has submitted its proposed 2024 allocation to the Department of Budget and Management.

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[–] wabafee 7 points 1 year ago* (last edited 1 year ago)

This seem typical of ad campaign. E.g. pepsi logo rebranding. https://www.unilad.com/news/pepsi-logo-meaning-rebrand-1-million-20221103

Edit: The funny thing it almost have the same cost.