this post was submitted on 08 Dec 2023
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If marketing promises something, you should live up to that, even if plans change. If you haven't gotten to the stage where you know what kind of game it is, you shouldn't be marketing it that way yet.
Sure, things can change but if it's something that might change, don't market it.
It's fine to be aspirational and fail, but transparency and communication are key when that happens, but it's also on the consumer to not trust years old marketing, games change all the time, some fundamentally.
Old marketing for an old product, sure. Products change over time. However forward marketing for a product yet to be released should be accurate at release.