This means you can't pass the game around to your friends or sell it afterwards, which completely ruins the purpose of physical media imo. I mostly play PC these days so this doesn't affect me, but it's a disappointing direction for console games. At least they could've used an empty disc that has proof of ownership.
What. Wtf even is it then, an empty box?? I do not support this at all. I like having physical versions of games that I really love and was totally planning on getting a physical copy of Starfield after seeing the showcase. Damn MS that's some bullshit.