this post was submitted on 04 Nov 2023
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Excellent information! Yeah, it seemed to me that the cost increase was more than just inflation. As I said elsewhere in the thread, my impression is that their reputation for quality tools has grown, so that must account for some of the extra price. The 2003 catalog is their 20th anniversary. Maybe that means they were too established to be selling under cost to gain market share?
We'll see if we're doing the same thing with a Harbor Freight catalog in 20 years.