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Sadly, cancelled my Apple One subscription. (discuss.online)

submitted 1 year ago by [email protected] to c/apple_enthusiast

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I had an email yesterday telling me that the Apple One subscription was going up for the second time in twelve months.

It no longer represents good value for me and I can save nearly £100 a year by cancelling and subscribing to the important parts that I use most.

Apple are not alone in increasing prices (in a cost of living crisis) to the point they no longer represent fair value. What is it with companies that they lack basic business smarts?

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[–] skeezix 71 points 1 year ago (5 children)

lack business smarts

Nothing lacking at all. It’s business intelligence. Greedflation. A corporation has a fiduciary obligation to its shareholders to maximise profits by whatever means they can. It’s capitalism pure and simple. You can rest assured that people who get paid lots of money did complex forecasts to predict what the ramifications would be. In the end they decided it was worth it. And for them it probably is.

[–] andy47 7 points 1 year ago

Err, I agree with the greed part. But the obligation to maximise profits is not true. A quick web search will bring up, e.g. https://www.nytimes.com/roomfordebate/2015/04/16/what-are-corporations-obligations-to-shareholders/corporations-dont-have-to-maximize-profits and many other sources. Companies can do whatever they like, as long as it's within the law. The fact that most choose to maximise profits at the cost of other things is entirely on them.

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