this post was submitted on 25 Oct 2023
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Apple
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I think the BEUC reaction came from the product itself not being carbon neutral. Apple paid for credits to "offset" the carbon released in production, but that carbon is still released in production. Also where they invested to get said credits is a timber plantation for making pulp, not a great carbon capture project.
To return to simile, it's like labeling a product as non-toxic because the toxins only release after a few years.
The other person infers an offset from the term “carbon neutral,” which they wouldn’t infer from “zero carbon.”
The point about the timber plantation would support this not really counting as an offset, but I don’t know how they calculate that. If the lumber for the pulp would otherwise have come from wild forests, I could see it, but I suspect they wouldn’t. The timber plantation has just figured out a very shrewd way to get paid to sow their own product. Frankly, I think that should be fraud unless they can prove a ratio between trees planted as offsets and wild trees not felled, but I don’t know if that would incentivize them more to maintain loggers in natural forests, which is obviously worse. Maybe logging operations shouldn’t be eligible for carbon offsets regardless of how they’re substantiated?