this post was submitted on 09 Oct 2023
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Broaden this to any ads on the streets. Billboards are the most egregious, but I'd actually kill for a society where I can get from my home to a grocery with nothing trying to sell me something.
I am okay with the business itself having signage on its property visible from far enough away for travelers to make navigational decisions. I'm also okay with those state-issued signs on large highways that point out things like lodging, fuel and food which must conform to certain guidelines. And in this case, I'd prefer using clear and distinctive logos which are recognizable by color and shape so that motorists can recognize them faster and spend more of their attention on the road.
I think those could be considered less ads and more just informational postings, particularly the food and fuel lines a la the signs at each interstate exit that tells you the amenities available near any given exit. Considering, as well, that they usually have several competitors on the same sign, and it feels even less ad-like
It's closer to the scale of what "advertising" should be if it wasn't the bloated cancerous mass that it is today. I want businesses to exist and I want interested customers to be able to find these businesses, but I don't want to be told "I'm not a dish, I'm a man" nine times an hour. Signs along the interstate that say "Hey at this next exit there's a McDonald's and a Denny's, an Exxon and a BP truck stop, and a Holiday Inn" are genuinely useful.