this post was submitted on 06 Oct 2023
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Personally, I have no trouble believing that. Thing is, these companies' investors don't really benefit from long-term plans. So, if it does not pay out in the next two or so years, I expect them to scrap that endeavour altogether.
I just find it weird that Apple decided to jump on that train now, but it's also possible that they started development at the peak of the hype and finished only just now.
If you look at all the useless AR features that Apple has pushed into iOS over the years, you can tell that they've already been working toward this for at least a decade. They aren't giving up on it any time soon... they're playing the long game. Wearables are inevitable, and they want to be way ahead of the curve.